Last time I assembled my professional life into an introductory text for portfolio page leaps as far as 2016 when I was starting as an Art Director in a Tampere based agency ‘Kumu Communications’. I can sense the same spirit of raising inner moment for the next big step – which in my case means to level up my professional life within the span of few years.At this point I see no glory in dream stories of traditional marketing agencies, there’s nothing for me to grasp in the ordinary middle-class path of gaining wealth and conventional success. Instead I believe in more deeply rooted happiness of life which lies in bright values shining here and there in global culture – and often in the anecdotes and outskirts of history. The mere victory or success in work can very well be accomplished without good heart behind it. The trick is to live through good heart whether it’s rewarded or not. The world of 2019 definitely does not need any more winners or superstars of fame but instead millions of gardeners of nature, culture of wisdom and values.
I’m at the doorstep for creating my own apparatus of working life, a company to create beautiful and worthy things with. It’s yet partially unformed and going to include some concepts still in progress. For sure, it will work for further employing me in different media projects including web development, branding and visual communication in broad sector. The thought I’m still working on is if it’s going to also offer some kind of consultancy with a theme ‘worthy business’, to help companies to build something really important, not just selling products through creation of partially or completely false demand.
To wrap it up a little bit, I’ve grown wings with the priceless experiences of working life in the communications agency Kumu during past few years – now it’s time to use this attained toolbox to build my own business – and crucially important, to build a way to do business through strongly contemplated values. The goal is also forcing me to develop as a person, which in itself holds an invaluable price. So, when you meet me in working circumstances next time, you can be quite sure I have pursuit for decent action – whether it’s well achieved or sometimes little less. Grace will lift us in our crumblings and push to continue with our drives.
Eetu Haverinen // August 2019